Do you know how to Sell your services with WhatsApp

 Do you know how to Sell your services on WhatsApp?

Opening a cold call:

Making direct contact with your prospects by telephone can be a good way to

research sales opportunities and set up sales appointments.

Many people have a fear of cold calling and this can get in the way of using this

potentially powerful way of generating good sales leads.

Make a cold call warmer

It can make it a lot easier to open a new telephone call when you are following up a

letter or email of introduction.

What do you want to achieve?

To start with it is much more useful to think about these calls as research as

opposed to cold calls. The word ‘cold’ infers that the person you are calling is

likely to be cold with you. Not a pleasant thought! What you are doing is using the

telephone contact as a way of finding out if there is someone who has a problem or

requirement that potentially could be solved by your service. You will not be using

the telephone for any more than setting up a face-to-face or telephone

appointment with a decision maker. Not thinking that you have to sell

something can take the pressure off and make opening a call much easier.

Get the name of the decision maker

It is important to find out in advance who the right person to speak to is. You can

do that very easily by making a separate call to the organisation and asking very

politely if the reception team or department member can help you. Be very clear

what the responsibilities are of the person’s name you want. Give a good reason

for asking for the person’s name. Once you have the correct name and title of the

person you can make your call on a separate occasion.

Opening the call from your prospect’s point of view

Imagine that you are standing in your target prospect’s shoes for a moment and

living a typical day in their busy business life. Most people are distracted when

their phone rings, their mind is on other things. You will need to show that you

understand their position and can provide a good reason for them to listen.

So how do you do that?

Good morning/afternoon [name of person you have been put through

to as the decision maker] my name is [your name] from [our company

name]. I understand that you are the person who manages/deals with

[add the area that is important to your call]. Have I called at a

convenient time? (If not, arrange to call back.)

At this stage the person you have called does not know why you have called so

asking if you have called at a convenient time is common courtesy and will show

them that you have some empathy with the pressures of their work load.

Once you have their ear you will have an opportunity to explain again who you are

and what the purpose of your call is. Be straightforward, up front and honest.

My name is 7hubent from Marketingco; I am calling to follow up

a letter I sent you last week. We work with small to medium sized

businesses helping them to make their marketing work. 

I don’t know at this stage if you are currently looking for help in this area, but I wanted to follow up and find out if you might be interested in our free

one hour consultation.

The following approach may work if you have not sent a letter in advance.

We are looking for organisations which are interested in [mention a

generic need or experience you can fulfil or solve] that we may be able

to provide/solve. I have no idea if this is something that you are

exploring at the moment, but I though I would call to find out. Is this

something you have on your agenda right now or are likely to have in

the future? 

Find out what will happen tomorrow Sunday 9/3/2023 

Find out if you have a business prospect

Create the opportunity to ask a couple of quick questions to establish if the person

you have called is, in fact, a prospect.