El-WIZZO
Posted By Samuel Owolabi
How To Become A Male Model
"I'm a model, you know what I mean, and I do my little turn on the catwalk," Right Said Fred sang, nipples front-and-centre in a black mesh T-shirt, in 1991.
The singer’s mockery, at the time (and as recently as 2001 with the release of films such as Zoolander), was justified. The idea of men earning a living for simply wearing clothes smacked of unappealing traits - narcissism, unintelligence and a lack of seriousness. But in more recent years there's been a seismic shift in attitudes.
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Not only has male modelling begun to match the status and acclaim female modelling has held since the 1980s, thanks to names like David Gandy, Tyson Beckford and Sean O'Pry becoming celebrities, it is also increasingly seen as desirable work. And the emphasis is on “work”: as well as now being considered a legit career, there is also a wider understanding of what being a male model entails.
"It's a life choice, and one that takes plenty of discipline: days in the gym, eating properly, avoiding the booze before a shoot and what not. It isn't just turning up and taking a nice photo," says Oliver Cheshire, who has fronted campaigns for everyone from Marks & Spencer to Calvin Klein.
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